Helping a location data services company find their way

Organization:
HERE Technologies
Traffic applications & tools
Tracking apps & services
Traffic maps for in-car navigation
Jarvish Smart Helmet

Stage 1. User Research

Having been involved in several projects accross the organization, the first course of action is to gather as much research on the user as possible. When needed, I would employ the Research and Insights team and collaborate on a proper research plan depending on the needs and limitations of the project.

Beginning with observational research and/or user interviews, in collaboration with the design research team, I was able to gain insight into how customers were using the current applications we offered. Realizing there were several different scenarios in which people used any given application, myself along with the product teams prioritized desired features based off of insights gained in our research sessions using affinity mapping. From there we were able to identify key areas that needed serious upgrades.

Stage 2. Ideation & Conceptualization

Based off of research insights, we would incorporate cross-collaborative design-thinking workshops to identify user pain-points and to identify key areas for improvements. As a UX designer, I would assist in the process by creating personas, scenarios, and early lo-fidelity concepts for user testings.

Based on feedback we would then define the golden path for the product and the user and define a minimum viable product release with a plan to iterate.

Stage 3. Design Execution

• Wireframing: Developed wireframes for various app screens, meticulously planning each element of the user interface to ensure intuitive navigation and a seamless experience. These wireframes served as the foundation for the app's structure, focusing on facilitating easy access to educational content and interactive features.

• Prototyping: Utilized HTML, CSS, Javascript, and Adobe Premeire to create working prototypes to hand off to development. Conducted live prototype demonstrations to stakeholders, providing a tangible sense of the app's look and feel, as well as its functionality.

• UI Design: Crafted a visually appealing and accessible user interface working with the design system team to identify design system components and define and create new additions if needed.

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